I don't think the old "Don't Drink and Drive" campaign worked very well in Italy. Here's a product we spotted on the shelves of the shop when we stopped for gas on the Italian highway. And is that a Formula 1 driver on the package? Do you think this is what he drinks before every race?
It reminds me of when my son was about 4 years old and he heard the advertisements on tv and radio warning you not to drink and drive. One day while riding in the car, he spoke up. "I know why you can't drink and drive" he said. "Oh why?" asked I. "Because you might spill your drink!" The logic of children astounds me.
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